keeping isis at beige...
Mr Obama's decision to address the media in a breezy, light-coloured summer suit swiftly took centre stage for many, even though he was talking about Russian responsibility for rebel actions in Ukraine and ongoing US air strikes against the Islamic State in Iraq.
"Yes we tan" became the mocking rally cry on social media as Mr Obama gave a statement and then took questions from what some have deemed a horrified press corps.
In 2012 the president told Vanity Fair he only wore "grey or blue suits".
But by breaking that promise - despite his sharp-looking, seasonal attire - Mr Obama inadvertently gave birth to #suitgate, with the snark from America's aspiring fashion critics exploding on Twitter.
"I'm sorry but you can't declare war in a suit like that," guffawed Wall Street Journal reporter @damianpaletta.