Malcolm Turnbull is finally trying to answer the lingering question of what he stands for.
It is no trivial matter because the hollowness at the core of his Government has been its fatal flaw.
In the absence of a central organising purpose his tenure has been a series of fixes driven by events.
It is as memorable for its inglorious retreats as for odd triumphs.
Asked last year what he wanted to achieve for the nation, all he could offer was the emotionally vacant "jobs and growth".
There was nothing to capture anyone's heart or imagination.