... results of "advertising" in which the old boy Gundlach does not "reveal" anything but asks the readers, especially ... (this is the 3rd edition) to READ BETWEEN THE LINES... Gundlach formed one of the most successful advertising enterprise in the US in ...

Blog entry - Hamish Alcorn - 26 May 2005 - 2:46pm - 80 comments

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Image - Gus Leonisky - 12 Jun 2015 - 8:09am - 0 comments

... that form the habits of buyers.  I remember E T Gundlach. He was derided for exposing the tricks of the trade of advertising. ... who supposedly invented the psychology of propaganda. Gundlach had done this before, the Catholic Church was bathing in it, but ...

Blog entry - Gus Leonisky - 28 Jun 2026 - 2:49pm - 6 comments

... "conversation" comes from Old Sox on Trumpeting by E T Gundlach, published 1928. E. T Gundlach has been considered to be the father of modern advertising techniques ...

Blog entry - Gus Leonisky - 1 May 2015 - 7:35am - 23 comments

E T Gundlach 's (satirical) book " Fact and Fetishes of Advertising " (1931) was poopooed by the advertising community, despite Gundlach having invented many of the TRICKS of advertising. The point of ... BE FAR MORE DIFFICULT than literature... In some ways, Gundlach was a visionary and a master of understanding ways to manipulate ...

Blog entry - Gus Leonisky - 27 May 2022 - 10:09am - 1 comment

... it was all about selling olive oil (see our friend E T Gundlach ). An old American Journal of Sciences tells us that: Oil ...

Blog entry - Gus Leonisky - 8 Jun 2016 - 7:58am - 4 comments

... of consumerism : ADVERTISING — in which our Mr Gundlach was an expert at, including satirising his own trade. investing ...

Blog entry - Gus Leonisky - 12 Feb 2019 - 10:32pm - 6 comments

... NUTRITION CAPERS Gus: In 1928, E. T. Gundlach, the advertising guru of the time, published a spoof about advertising ...

Blog entry - Gus Leonisky - 30 Oct 2009 - 8:24am - 17 comments

... books by the grand daddy of modern advertising : E. T. Gundlach . Advertising is propaganda. Propaganda is advertising that ... Advertising is a funny beast... From E. T. Gundlach, 1931 : "The fundamental fact is this: all people wear ...

Blog entry - Gus Leonisky - 2 Feb 2009 - 8:39pm - 8 comments

... on this site for a fellow I mentioned often, called E T Gundlach, who in the 1920s became the "father" of "modern mind manipulation" ...

Blog entry - Gus Leonisky - 21 Jun 2011 - 12:05pm - 17 comments